Exhibiting at trade shows can bring a number of benefits to Our business. We can meet directly with potential customers and generate leads. However, success is not guaranteed and there are a number of costs involved. Raise awareness – exhibiting at industry events is a good way to raise your profiles and generate brand awareness. As well as taking a stand at an event, there are usually other advertising and sponsorship opportunities. Meet in person – meeting face-to-face with potential customers is a great way to start building relationships. Networking - trade shows are a great way to meet potential new customers, suppliers and to learn more about your competitors. Launch new product – trade shows are a good place to introduce a new product or service. Being able to explain your offering in person and answer questions is ideal if your product is innovative. Build your database – meeting with potential customers at an exhibition helps you to start building your marketing lists and generate qualified sales leads.